Retail Fuel Industry in Australia

retail fuel site canopy and forecourt

A typical fuel retailing business in Australia. Is there such a thing?

Apparently Not…..That’s the major finding of a recent industry analysis that has implications as governments seek to tighten environmental regulations and impose hefty costs for new infrastructure on some operators.

Now fuel retailers are looking for ways to juggle increasing competition and small profit margins with the need to audit and often upgrade infrastructure in line with a tighter regulatory environment.

retail fuel site canopy and forecourt

Is our retail fuel industry healthy?

The ACAPMA iScan 2016 report brought together data from independent bodies including the Australian Competition and Consumer Commission, the Australian Department of Industry and authoritative international researchers IBIS World.

It found industry profits were down over the survey period – ACCC figures suggest profits from July 2005 to June 2013 averaged just 2c per litre. The 3.6 per cent gross profit for fuel retailers was below the all-industry average of 4.9 per cent over the same period.

Profit margins have returned to healthier levels over the past two years, however legislative changes mean much of the higher earnings are now being invested in upgrading fuel infrastructure and funding increasing compliance costs.

Who are Australia’s fuel retailers?

In 2015, Australia had 3790 retail fuel businesses.

Two thirds of the nation’s 6400 service stations are operated by more than 3690 businesses, most of them small local operators.

The remaining third are owned by major retailers including BP, Caltex, Coles and Woolworths.

Small retailers are either operating a site that is owned by a larger business, leasing a site from a non-fuel related business or are owner operators.

Small operators can either be operating as commission agents, where they don’t purchase the petrol but are paid a commission for each litre sold at a price set by the supplier, franchises, dealer-owned businesses that operate under a brand agreement with a major fuel company or independent fuel retailers who operate under their own brand.

Legislative changes – time for new fuel storage tanks?

The report identifies a number of new legislative measures, particularly in the east coast states, that will mean many operators will need to make significant capital investments in the 2016/17 financial year, no matter what their business structure.

The major developments include:

  • New biofuel mandates (NSW and QLD) – Over the past 12 months, both state governments have passed legislation mandating the sale of ethanol-blended petrol by fuel retailers.
    The new laws are set to take effect in both states in January 2017, meaning now is the time for retailers to investigate how to make their sites compatible with the storage and sale of ethanol blends.
  • Fuel check regulation (NSW): From July, all NSW retailers will need to advise the State Government every time they make a change to fuel prices on their forecourt.
    Basic contact information needs to be provided to NSW fair Trading by June 30.
  • Fuel price boards (QLD, Tas and Vic): New Victorian laws prohibiting retailers from displaying discounted fuel prices will come into effect in November 2016.
    The Tasmanian and Queensland Governments are investigating similar laws.
  • Fuel price disclosure (NT): In February, the Northern Territory Government announced plans to implement new laws which will require all fuel retailers to regularly report revenues and profits from fuel sales to the government, with fines of up to $60,000 for non-compliance.
  • Vapour Recovery Stage 2 (NSW): All fuel retail sites in Greater Sydney (including Illawarra, Hunter and Central Coast regions) selling more than 0.5ML of petrol per year were required to comply with stage one vapour recovery regulations by January 1, 2015.
  • Now, businesses operating retail fuel sites that sell more than 3.5ML of petrol each year will need to be compliant with vapour recovery stage 2 (VR2) requirements by January 2017.

How do I prepare my business?

Preparing for the changes means checking your infrastructure now.

If you are in NSW or Queensland and your business operates with older underground tanks, integrity testing of fuel storage tanks and lines is important to prepare for the new ethanol requirements.

Storing ethanol fuel requires extra vigilance to keep water from the fuel to prevent phase separation and the growth of bio-organisms that can hasten tank corrosion and have disastrous effects on engines.

Tight margins and stricter environmental regulations also mean it’s more important than ever to keep track of your fuel and ensure pumps, lines and bowsers are correctly calibrated.

A broken or slow bowser could lead to forecourt queues that will lose you business.

Keeping your fuel fresh

An increasingly competitive environment means spoiled fuel could do serious damage to your reputation and your bottom line.

When storing ethanol blends it’s particularly important to ensure you have a regular quality maintenance program in place, including using a water-finding paste.

Fuel management systems that monitor the levels in your tanks can also help by ensuring you keep tanks at the optimal level to avoid excess condensation and water absorption.

If your underground storage systems (UPSS) are 20 years old or more, it might be time to consider replacing the tanks with a new system.

Modern tanks have dual walls to meet the highest standards of environmental compliance, and decommissioning your old tanks now and replacing them with new tanks could save you big dollars in emergency clean-up, business downtime and environmental fines down the track.

Getting in early with the right equipment will help you stay ahead of the legislative changes and remain competitive and profitable in a rapidly changing market.

PayPal Payments at the Pumps; Coming to Australia

paypal at the pumps

Fuel Pump Paypal Payments in Australia; only a matter of time.

In the UK, Shell has partnered with PayPal with plans to be the first fuel retailer in the UK to offer a mobile payment solution at fuel dispensers. With the trial introduction of this system it is only a matter of time before we see this being trialed in Australia as well.

paypal at the pumps

Shell, one of the largest multinational oil and gas companies and single brand fuel retailers in the world combined with Paypal, an e-commerce payment platform that has been at the forefront of payment gateway technology for years, will ensure this technology and trial will succeed.

What this will do is bring another level of convenience that will help the consumer fill up and pay even faster. This will also drive additional revenue streams for PayPal and possibly the Shell forecourts as convenience leads to customer satisfaction and quicker customer turnaround.

So how does the system work?

“Consumers will be able to use the service through either the Shell Motorist App or the PayPal App in a few easy steps. After driving into the forecourt the customer simply selects the corresponding pump on the app. The app then authenticates the transaction and the customer can then fill up and go. When refuelling is complete a receipt is automatically sent through to the phone, letting the consumer drive away, safe in the knowledge the transaction was a success.”

The principle works like this.

Simply pull up to the pump.
Open the app, and enter your code.
Then scan the QR code, or enter the pump ID. That’s it!
No more queuing behind weekly shoppers. No more leaving the kids behind when you pay.
Just Fill Up & Go.
And they send you an electronic receipt.
Leaving you to get on with your busy life.

Great concept. Surely only a matter of time before we see it in Australia?


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